Trademark

HOLO Trademark Policy

Highlights

Do:

  • You may use the Holo mark image and the word “HOLO” in nominative or descriptive ways to refer to the Holo platform, network, or marketplace.
  • You may use the Holo mark image and the words “HOLO,” “HOT” or “Holo Token” to refer to our ERC-20 Token.
  • You may use the HoloFuel mark image and the word “HoloFuel” to refer to our internal micro-currency HoloFuel.
  • Feel free to do mixups and memes with the HOLO, HoloFuel or Elemental Chat logos.

Don’t:

  • Do not use the HOLO Logo on your website or social media in any way that a person may think it is official or endorsed.
  • Do not reserve domain names or social media handles with the name HOLO or any combination of HOLO HOST, HOLOFUEL, HOLOPORT.
  • Do not use the name HOLO, or combinations of words above as part of a company name or as part of another trademark.
  • Do not use the prefix holo- for naming or referring to any software not provided by Holo Ltd.

Introduction

This document, the “Policy,” outlines Holo’s policy for the use of the trademarks associated with Holo (the “Holo marks”). While some of our software is available under a free and open-source software license, the open-source license does not grant the permission to use our trademarks.

Part of the value of HOLO is that all of its parts work together while still protecting user autonomy and privacy. For users, having the HOLO marks associated with a good or service is a promise that everything will work and that their rights will be respected. We cannot let the HOLO marks be used in a way that undermines that user promise or incorrectly implies a unique affiliation or association by a third party.

Our Commitment to the Community

We want to encourage everyone in our community to meaningfully participate and contribute. To the extent that requires some uses of the trademarks, we have granted explicit permission below.

Details about the Holochain trademarks can be found on the Holochain website.

Trademarks Subject to This Policy

This Policy encompasses all trademarks and service marks, whether Word Marks, Logos or Trade Dress, which are collectively referred to as the “Marks.” Some Marks may not be registered, but registration does not equal ownership of trademarks. This Policy covers our Marks whether they are registered or not. Specifically included are our Word Marks, Logos, and Trade Dress.

Our Word Trademarks and Service Marks:

  • Holo (either standalone or as a prefix)
  • Holo Fuel
  • Holo Host
  • HoloPort

Our Logos:

  • Holo Logo Small
  • Holo Logo
  • Holo Fuel Logo
  • Elemental Chat Logo (Elemental Chat)

In addition, Holo also has rights in the unique visual styling of our website, host hardware, and packaging (the “Trade Dress”).

Below are few examples:
Example 1
Example 2

Some Trademarks Are Off-Limits

Not all of Holo’s trademarks are available for community use. Specifically, the use of the term “Holo” alone, either as a word mark or as an image is not permitted except under the “Nominative use” guidelines below.

The term “HoloPort” is also exclusively reserved for the preconfigured Holo host computers sold by or licensed by Holo, Ltd.

Contact us as described in “Where to get further information” below if you have questions or want to ask permission to use any of these excluded trademarks.

What You Can Do

Whenever you use one of the Marks, you must always do so in a way that does not mislead anyone, either directly or by omission, about exactly what they are getting and from whom. You cannot say you are distributing Holo software when you are distributing your own application built using Holochain and hosted on the Holo platform.

Statements About Compatibility, Interoperability or Derivation

You may use the Word Marks, but not the Logos, to truthfully describe the relationship between your software and ours. If it is your software, your name or Mark should come first. Our Mark should be used after a verb or preposition that describes the relationship between your software and ours. So you may say, for example, “Alice’s software for the Holo platform” but may not say “Bob’s Holo software.” Some other examples that may work for you are:

  • [Your software] works with Holo
  • [Your software] is hosted on the Holo network
  • [Your software] is compatible with other Holo hosted applications
  • [Your software] runs on the Holo platform
  • [Your software] is hosted on the HOLO marketplace
  • [Your software] is powered by Holochain (as per the Holochain Trademark Policy)

Use of Trademarks to Show Community Affiliation

You may use the Word Marks and the Logos in themes, personas, or skins for applications to show your support for the Project, provided that the use is clearly decorative and links to official sources of Holo products and services, as contrasted with a use that appears to be the branding for a website or application.

You may use the Word Marks and Logos, but not the Trade Dress, on your webpage to show your support for the Project as long as:

  • The website has branding that is easily distinguished from the Project Trade Dress;
  • Your own branding or naming is more prominent than any Project Marks;
  • The Logos hyperlink to the Project website;
  • The site does not mislead customers into thinking that either your website, service, or product is our website, service, or product;
  • The site clearly states that you are not affiliated with or endorsed by the Project.

You agree that you will not acquire any rights in the Marks and that any goodwill generated by your use of the Marks inures solely to our benefit.

Uses for Which We Are Granting a License

Distribution of Software Preloaded on Hardware

You may use the Word Marks and the Logos in association with hardware devices on the condition that the executable installed on the device is the official source executable for the Project, and that you do not suggest that the Project is the source of the hardware device itself but rather that the Marks are for the software incorporated into the device. You also cannot call the hardware device a “HoloPort.”

Publications and Presentations

You can use the Word Marks in book and article titles, and the Logos in illustrations within the document, as long as the use does not suggest that we have published, endorsed, or agree with your work.

User Groups and Email Lists

You can use the Word Marks as part of your user group name provided that:

  • The main focus of the group is the software;
  • Any software or services the group provides are without cost;
  • The group does not make a profit;
  • Any charge to attend meetings is to cover the cost of the venue, food and drink only.

Examples: “The Chicago Holo Hosts Group,” or a “Help with Hosting on Holo” email list.

Uses That Require Permission

Using the Marks in software that combines our software with any other software program is likely considered trademark infringement. This includes bundling in a single installer. Distributions where the user installs software separately are generally not an issue.

Promotional Goods

Creating and selling promotional goods with Holo Marks is not allowed without explicit permission. Please contact us for inquiries.

Conferences

You may not create a “Holo Conference” without permission. However, talks and tutorials about Holo are encouraged at other events.

Uses That Are Never Allowed

  • Reserving domains or social handles with “Holo,” “HoloPort,” “HoloFuel,” etc.
  • Using our logos or names to imply endorsement or affiliation.
  • Registering or using Holo-related terms as your company, product, or domain name.
  • Using "holo-" as a prefix for any unrelated software or projects.

General Information

Trademark Marking and Legends

Use “®” for registered marks and “™” for unregistered ones. Example notice: “HoloFuel is a trademark of Holo Ltd., registered in the United States and other countries. Used with permission.”

What to Do When You See Abuse

Report misuse to [email protected].